Visual Resume

Experience

Social Media & Content Manager

Neu Money (Remote)

Collaborate with leadership to strategize social media direction based on the campaigns and relevant moments for the brand
Create and curate content for all social media channels, including Instagram, Facebook and TikTok
Build detailed creative briefs for graphic designer, content creators and photographers based on content needs
Manage content contributors and influencer relationships

Managed tone, voice and content strategy for BFF across Twitter, Instagram, LinkedIn and TikTok
Implemented a content calendar across social media channels to keep BFF organized and in sync with a 130K- member community, 50+ partnerships and internal comms
Planned, created and scheduled social content highlighting key events, member engagement and updates from the community
Engaged regularly with community members and relevant hashtags across social media channels
Captured in-person content to populate social platforms in forms of photos and videos
Successfully raised reach and engagement across platforms by ~45-60%

Social Media Manager

BFF (Remote)

Social Media Coordinator

The Wing (Remote)

Reported directly to the CEO to strategize, post and analyze all content for The Wing’s social channels, including Instagram, LinkedIn, Facebook, and Youtube
Drafted all copy, selected media and diversified posts to ensure content/cadence was aligned with all channels while meeting and exceeding KPIs/metrics (25% increase in followers, 130% increase in inquiries across all channels)
Managed 25-30 daily community inquiries (questions, requests, feedback) on social media channels
Created trend reports and piloted new types of content by continually learning and engaging across all social channels
Led the management of a performance marketing agency, Tinuiti, to maximize results across all paid social initiatives
Liaised with all marketing team members, as well as the operations, product, design, and member experience teams to craft cohesive strategies

Scheduled original and curated social media content on various social networking platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, Snapchat) for 20+ clients
Created graphics, videos, presentations for social media and email marketing
Researched and analyzed hashtags, keywords, and KPIs to reach wide audiences
Tested and launched numerous campaigns based on segmented audiences

VA & Social Media Manager
Freelance (Remote)